icon

Translate

Monday, March 3, 2014

Examining Advertisement Networks - Zedo


Zedo
Zedo is an ad network that is well known for their pop up and pop under type ads. They track user browsing history to tailor the ads to the user’s interests. They have expanded this format to include many different dynamics to the original pop up ad. In the past Zedo had been criticized for their cookies that track user web history, however some spyware and adware specifically targets and prevents advertisements of this type.

1) Initial Release Year - 1999

2) Publisher Requirements - Contact Support to Submit Application for Initial Approval, Sites Must Have High Traffic

3) Revenue Type - Cost-Per-Click (CPC), Cost-Per-Thousand-Impressions (CPM)

4) Ad Types - Pop-up, Pop-under (Rich Media – expandable, page pusher, page peel, overlay, ads for flash / Incremental – slider, ads on photo and ads on video)

5) Payout Threshold - $200

No comments:

Post a Comment